{"id":9176,"date":"2017-05-01T15:33:52","date_gmt":"2017-05-01T20:33:52","guid":{"rendered":"https:\/\/www.choiceroofcontractors.com\/?p=9176"},"modified":"2023-01-19T13:40:33","modified_gmt":"2023-01-19T18:40:33","slug":"how-to-get-commercial-roofing-leads","status":"publish","type":"post","link":"https:\/\/www.choiceroofcontractors.com\/how-to-get-commercial-roofing-leads\/","title":{"rendered":"How to Get Commercial Roofing Leads"},"content":{"rendered":"

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\nYou might be the best commercial roofing contractor who ever picked up a caulking gun\u2014but without a proper marketing strategy, you\u2019ll be like the proverbial old maid who sits by her phone waiting. If you\u2019re wondering how to get commercial roofing leads, there are various tried-and-true ways to attract new customers and successfully build your business.<\/p>\n

Direct Mail<\/h3>\n

\"commercialThe Internet has greatly changed the world of marketing, but there\u2019s still much to be said for direct mail advertising rather than merely sending out literature. Research has indicated that direct mail can more effectively connect contractors with potential customers and prompt a higher response rate than many other forms of advertisement.<\/p>\n

The reason direct mail is so effective is because it can be specifically targeted. You can select the businesses and companies you wish to send materials to by purchasing leads through mailing list distributors to get your message to the right potential clients (and avoid spending money on ones likely to never respond or don\u2019t have a big enough roof). This can be done relatively quickly to generate high-quality leads whenever your business needs a shot in the arm.<\/p>\n

Did \u201cJunk mail\u201d not work for you in the past? You\u2019re probably missing a good offer, using a poorly tested design, targeting the wrong businesses, and\/or have a website showing far too much residential. Direct mail advertising has been a consistent winner for most of the contractors in our group, but only when done correctly.<\/p>\n

SEO (Ranking Higher in Google)<\/h3>\n

\"commercialSearch engine optimization (more commonly known as \u201cSEO\u201d) is key for driving traffic to your website and getting your message in front of the right potential clients when they need service most.<\/p>\n

Today, the majority of purchasing decisions are influenced by the Internet. When a business is seeking a commercial roofing contractor, one of the first places they will look is online via a search engine like Google or Bing. If your website is \u201coptimized\u201d to get top listings on these search engines for many different keywords, you will generate considerably more leads.<\/p>\n

In addition to the information your website contains, being active on social media will help your search result rankings and improve your overall online presence. Regularly publishing content on Google+, Facebook, etc. will help increase your rankings and get you more business.<\/p>\n

Door Knocking<\/h3>\n

\"reception\"Yes, door knocking works in commercial and it definitely deserves to be on this list. It doesn\u2019t cost much more than your time and can work extremely well when done right. With the right approach, literature, clothing (hint: NOT dress pants and a button-down shirt), and smile you can walk plenty of roofs.<\/p>\n

Carl Humes, one of our endorsed members in Texas, had a lot of residential door knocking experience prior to joining our group. When there weren\u2019t any fresh storms earlier this year, he worked on perfecting his commercial door knocking strategy. A lot of things he was told by others simply didn\u2019t work. To hear his best tips, listen to the Cold Calling Group Call<\/a> he hosted.<\/p>\n

Member of Commercial Contractors Association<\/h3>\n

\"groupBelonging to a reputable nationwide contractors association like the Choice Roof Contractor Group will also greatly help you get quality sales leads.<\/p>\n

Because of this group\u2019s respected reputation and online presence, companies come to us to find roofing contractors in their regions through our website, which means our endorsed members get high-quality referrals. In 2016 alone, our site generated about 300 leads.<\/p>\n

Partner relationships to generate additional marketing leads is also very helpful. For instance, our group of contractors has a special relationship with Top Roof Marketing<\/a>. They enjoy the benefits of access to this firm\u2019s professional marketing services, which are specifically focused on advertising campaigns for commercial roof contractors. Services include high-quality print materials, professionally constructed websites, both direct-mail and email marketing campaigns, SEO, public relations services, and social media marketing.<\/p>\n

Information about joining the Choice Roof Contract Group can be found on our Contractor\u2019s Network<\/a> page.<\/p>\n

Closing is Crucial!<\/h3>\n

Walking more roofs and providing more estimates doesn\u2019t mean your company will grow. One of our founder\u2019s favorite quotes is \u201cLuck is what happens when preparation meets opportunity\u201d. In other words, you need to be prepared before you can get \u201clucky\u201d. Don\u2019t spend a bunch of time and\/or money on generating leads if you\u2019re not prepared to close.<\/p>\n